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The Orange Economy, one of the big bets of the government of President Iván Duque, represents today for hundreds of people in our country an opportunity to contribute from the sector of cultural and creative industries, so that Colombia grows from ideas. This was stated by the former Minister of Foreign Affairs, Carlos Holmes Trujillo, during the installation of the Orange Economy Summit in Medellin.
The Minister of Culture, Carmen Inés Vásquez Camacho, said that "the Orange Economy has been contributing to Colombia for many years. The policy is the recognition of that trajectory of more than two decades of successful public policies in cultural matters, but with a special emphasis, as it has allowed, for the first time, culture and creativity to be placed at the center of the National Government's agenda to be the engine for the construction of equity in the territories and the social and economic transformation of the country, in the face of the challenges posed by the knowledge society".
The former mayor of Medellín, Federico Gutiérrez Zuluaga, said that the Orange Economy represents a great opportunity to overcome social and economic gaps. "I know because when we go to the neighborhoods what we find is talent and desire. We need young people to understand that if they work within the framework of legality and with discipline, they can achieve their dreams. To achieve this, we must strengthen investment in higher education," he explained.
In the last four years, Medellín has invested $546 billion in culture and has strengthened more than 300 creative and cultural enterprises. Currently, the city has an Orange Development Area - ADN, El Perpetuo Socorro, to strengthen the ecosystem of art, design and culture.
The first day of the Summit featured one of the most anticipated guests, the British John Howkins, creator of the concept of creative economy, who took advantage of his visit to Colombia to give his point of view on the country's creative industries and the development of the Orange Economy.
The author of the book 'The Creative Economy: How People Make Money From Ideas' said that "Colombia is doing everything very well... You need a high-level person, such as the President, the minister or a prime minister to lead to generate adhesion and to transmit that this is decisive for the future of the country. You need a group of people to make a difference in the territory, and that is exactly what is happening here. Colombia needed a new map for the future. There has come a time in history when a change is needed, because that is what young people want to do, to express their creativity. They want to have the opportunity to be creative, to use their imagination openly, and to use it to turn it into goods and services. This is one of the best ways for countries to compete. Colombia is doing it well and the benefits will be immense.