The reinvention of the Ibero-American Theatre Festival

Lia Heenan | GFACCT 2020

The reinvention of the Ibero-American Theatre Festival

With: Lia Heenan, Partner. Crowe GCA.

The strategic reorganization process of the Festival Iberoamericano de Teatro de Bogotá has taken more than two years, but it has been a wonderful opportunity to effectively apply the combination of artistic culture, financial culture and good corporate governance practices.

The strategic reorganization process of the Festival Iberoamericano de Teatro de Bogotá has taken more than two years, but it has been a wonderful opportunity to effectively apply a combination of artistic culture, financial culture and good corporate governance practices.

If developing a great creative product is not enough to make it sustainable, the question is: How can our art generate enough resources to allow the production of more art?
[Art Section]