Economy, Entrepreneurship and Development - Gfacct - 2020

Economy, entrepreneurship and development strip

Colombia is one of the countries that places the creative economy at the center of its development plan. In resonance with the above, this section of the GFACCT programming outlines a series of content dedicated to discovering the economic potential of these sectors, extending to topics related to entrepreneurship and innovation. This thematic axis will include world eminences in economics, industry and thought, to address various issues that gravitate in our environment, as well as representatives of various sectors that stand out for their work in entrepreneurship and development, from the public and private sectors.

Conferences

A creative class with Richard Florida

Welcome to "the creative class", a space to reflect on human creativity as the ultimate economic resource for societies. In his talk, the celebrated American economist and intellectual, who has become a source of urban policy wisdom embraced by many nations and acclaimed by cultural personalities such as Bono, will update on the "creative economy", a concept he has been helping to articulate over the past decades around the world and which now has a life of its own.

Richard Florida (United States)

He is a leading thought leader and expert on economic competitiveness, demographic trends, and cultural and technological innovation. He is founder and principal of the Creative Class Group, an innovative communications network that is also a media company, and Catalytix, a renowned strategic consulting firm. Florida has written best sellers such as The Rise of the Creative Class. His ideas about the "creative class," business innovation and regional development are being used globally to change the way countries do business and transform their economies. Richard Florida currently teaches at the University of Toronto's School of Cities and the Rotman School of Management. He is also a distinguished fellow at NYU and FIU, co-founder and senior editor of The Atlantic City Lab.

Photo by Daria MalySheva

The value of culture and creativity for the present and the future

David Throsby has made history in the creative economy through his visionary books, which have given rise to new lines of thought, market and politics around the world. In the GFACCT, this renowned Australian professor invites us to think about the present and the future from the possible transformations that can shape culture and creativity. 

David Throsby (Australia)

Australian economist, known as the father of cultural economists. His book Economics and Culture (2001) has become a standard reference work in the field. In addition to performing arts, research and writing, Throsby has reviewed in his work the economic role of artists, the economics of public intervention in arts markets, cultural development, cultural policy, heritage issues and the sustainability of cultural processes. He has also written extensively on public goods theory and the economics of higher education.

The 2005 UNESCO Convention, present and future of the Orange Economy

The Convention on the Protection and Promotion of the Diversity of Cultural Expressions, signed in 2005 at UNESCO and adhered to by more than 130 countries, is a fundamental tool for generating a global working climate that directly impacts practices associated with the creative economy at the local level. In a world where large transnational cultural industries conglomerate, it is important to offer tools that promote the vitality of independent industries in each country. It is worth mentioning that Colombia has just submitted its second report (2017-2020) to the Convention.

UNESCO Assistant Director-General Ernesto Ottone, the Colombian Minister of Culture, Carmen Inés Vásquez, and the Vice-Minister of Creativity and Orange Economy, Felipe Buitrago, present in detail the Convention and the advances that Colombia has promoted in its local application. Moderated by Vanessa Mendoza.

Carmen Inés Vásquez, Minister of Culture of Colombia

Lawyer from the Universidad Libre, with a master's degree in Administrative Law and specializations in Constitutional Law and International Relations. She was born in Buenaventura and has served as Minister Plenipotentiary of the Colombian Mission to the Organization of American States, in charge of the human rights of women, people with disabilities, Afro-descendants, indigenous peoples, children and adolescents.  

Deputy Minister of the Ministry of the Interior, in charge of democracy, citizen participation, ethnic minorities, prior consultation, human rights, population with disabilities, gender and LGTBI. She is the second Afro deputy minister in the history of the country.

She was legal advisor to the Presidential Program for the Afro-Colombian Population and co-director of the Afro World Summit, which took place in 2013; private secretary of the Office of the Comptroller General of the Republic, Comptroller Delegate for the Defense, Justice and Security sector. She was in charge of monitoring the issue of displacement in Colombia and, together with a team of advisors from the Comptroller's Office, created the audit process for gender equity. Advisor to the Secretary of Health of Cundinamarca, head of the legal office of the Colombian Institute of Electric Energy (ICEL) and administrative and legal director of the Chamber of Commerce of Buenaventura.

Felipe Buitrago Restrepo, Vice-Minister of Creativity and the Orange Economy

Felipe Buitrago is a graduate of the Universidad de los Andes in Economics and holds a Master's degree in International Public Policy from Johns Hopkins- SAIS. He is also co-author of the books The Orange Economy and The No Collar Economy.

The deputy minister, who had been serving since August 2018 as presidential adviser for Economic and Strategic Affairs, has 16 years of experience in issues related to the creative economy. From the Counselor's Office he had been actively working in the design, implementation and evaluation of public policies for the development of creative entrepreneurship and the appropriation of new technologies. 

In the past he served as director of TicTac, the think tank of the Colombian Chamber of Informatics and Telecommunications (CCIT); he was a consultant for the Cultural Affairs, Solidarity and Creativity Division of the Inter-American Development Bank (IDB), director of the Ibero-American Copyright Observatory (ODAI), and Developing Creative Economies Programme Manager of the British Council in London. 

Buitrago had already been linked to the Colombian Ministry of Culture as coordinator of the Economy and Culture Program, a position from which he helped develop the Colombian Culture Satellite Account (the first of its kind in the world), as well as the design and negotiation of the Colombian Cultural Reserve in the Free Trade Agreement with the United States, which established a model that the country continued to use in other international trade negotiations.

Ernesto Ottone, Assistant Director General of UNESCO (Chile)

The current Assistant Director-General of UNESCO studied acting at the University of Chile, did a postgraduate degree in Cultural Management and then a master's degree in Management of Cultural Institutions and Policies at the University of Paris IX Dauphine. Since 1997, he began working in the area of cultural management. He was director of the Matucana 100 Cultural Center (Santiago de Chile), from its creation in 2001 until April 2010.

He was part of the ministerial cabinet of the second government of Michelle Bachelet, from two ministries: he was minister of the National Council for Culture and the Arts (2015-2018) and first minister of Cultures, Arts and Heritage (2018).

When he began his tenure as Minister of Cultures, Arts and Heritage, he was offered the post of Assistant Director-General for Culture at UNESCO, which he has held since 11 March 2018.

Photo courtesy of Ernesto Ottone

Presents

Vanessa Mendoza

First Afro-Colombian elected Queen of Colombia in 2001. She was a representative to the Colombian House of Representatives for the Black, Afro-Colombian, Raizal and Palenquero communities.

He received the Simón Bolívar Order of Democracy from the Senate of the Republic, the Grand Knight Cross from the House of Representatives, the GES award granted in Miami (United States), the Presencia Expo Pacífico 2007 award and the 2018 Order of Colombian Social Merit award from the Colombian Society of Press and Media.

Currently, she works in the areas of public relations, image, protocol, television presentation and events. She also works with the Colombian National Government.

Photo courtesy of Vanessa Mendoza

Panel

Conversation: Iván Duque and Richard Florida

The President of the Republic Iván Duque puts the Orange Economy of our country in key with the fundamental precepts of Professor Richard Florida and his "Creative Class". In this way, the Colombian president and the American economist, are channeled here in a deep and purposeful dialogue, to review how it is working today that balance of theoretical and practical forces that channel the development of countries and regions in the framework of culture and creativity.

Participants

Richard Florida (United States)

He is a leading thought leader and expert on economic competitiveness, demographic trends, and cultural and technological innovation. He is founder and principal of the Creative Class Group, an innovative communications network that is also a media company, and Catalytix, a renowned strategic consulting firm. Florida has written best sellers such as The Rise of the Creative Class. His ideas about the "creative class," business innovation and regional development are being used globally to change the way countries do business and transform their economies. Richard Florida currently teaches at the University of Toronto's School of Cities and the Rotman School of Management. He is also a distinguished fellow at NYU and FIU, co-founder and senior editor of The Atlantic City Lab.

Photo by Daria MalySheva

Iván Duque, President of Colombia

He is a lawyer from Universidad Sergio Arboleda (Colombia). Expert in economic issues, he has executive studies at Harvard (United States), and master's degrees from Georgetown (United States), in Public Policy Management, and from American University (United States), in Economic Law.

He has worked as a columnist and professor. He was head of the Culture, Creativity and Solidarity division of the Inter-American Development Bank (IDB), leading issues of social innovation, entrepreneurship, youth and creative economy. He was a consultant to the presidency of the IDB and senior advisor for Colombia.

He is the author of the books IndignAcción, ideas para la Colombia del futuro; Pecados monetarios; Maquiavelo en Colombia; Efecto Naranja; El futuro está en el centro; Arqueología de mi padre, and El humanismo importa. He is also co-author, along with Felipe Buitrago, of the book La Economía Naranja.

Putting cultural and creative industries at the top of the political agenda

Getting the attention of policy makers is a difficult task, but there are ways to make it easier and generate excellent results for the cultural and creative industries. In this space, you will hear from various actors in the creative economy about how to get the attention of policy makers and why this is important. We will look at what the decision-making process looks like, discuss the importance of knowing where the cultural and creative industries are politically located in different countries such as Colombia, Malta and Kenya and learn about various success stories.

Participants

Ragnar Siil, Manager of Creativity Lab (Estonia)

Rasmus Wiinstedt Tscherning, Managing Director of Creative Business Network

Felipe Buitrago, Vice-Minister of Creativity and the Orange Economy

Christina Koch, EU Project Manager Austria Wirtschaftsservice (Economic Development Bank)

Toni Attard, founder and director of Culture Venture

George Gachara, Partner and Director, Heva Fund (Kenya)

Felipe Buitrago

He is Vice Minister of Creativity and the Orange Economy of the Ministry of Culture of Colombia since September 2019, and during the previous year he served as Presidential Advisor for Economic and Strategic Affairs. Economist from the Universidad de los Andes (Colombia) and Master in International Public Policy from Johns Hopkins University (United States). He has 18 years of experience in the cultural sector, in which he has participated in the design, implementation and evaluation of public policies. Co-author of the books The Orange Economy and The No Collar Economy, he has also contributed to more than a dozen studies around the world and has written dozens of articles on the cultural and creative industries.

Ragnar Siil

Founder and director of Creativity Lab, an international cultural policy and creative industries consultancy firm in Estonia. He is also a board director of the Cultural Policy Makers Network, a European network of independent cultural policy experts. He is a strategy advisor to governments, cultural organisations and creative companies. He is also a researcher on creative clusters and city management. Previously, he held the positions of Estonian Under-Secretary of Arts and Chair of the European Union Expert Group on Creative Industries.

Photo courtesy of Ragnar Siil

Rasmus Wiinstedt

Managing Director and CEO of the Creative Business Network. He has over 20 years of experience in the sector, has held key leadership positions within the EU and internationally. He was the director of the Centre for Cultural and Experience Economy, chair of the European Creative Industries Alliance and co-chair of the WTO Group on access to finance for cultural and creative actors.

Photo courtesy of Rasmus Wiinstedt

Christina Koch

She works at the Austrian Promotion Bank Wirtschaftsservice, where she is responsible for EU projects in the creative sector and digitalisation. She has been project manager of the project Vouchers in Creative Industries (VINCI)which was part of the European Creative Industries Alliance (ECIA).

Since 2017, she is the leader of the Regional Creative Industries Alliance (RCIA) of Interreg Europe, a project that strives to create a modern entrepreneurial ecosystem, using the transformative power of creative SMEs as a key competitiveness factor to boost the overall economy. It is also the Austrian National partner of the Creative Business Cup in Denmark since 2014.

Photo courtesy of Christina Koch

Toni Attard

Founder and director of Culture Venture, a consultancy and production firm specialising in the cultural and creative sector. He was the first Director of Strategy at Arts Council Malta and co-author of the Creative Economy Strategy and Malta's National Cultural Policies.

She is also a founding member of Opening Doors, an NGO for artists with learning disabilities. In 2019, he chaired the International Programming Advisory Committee for the 8th World Summit on Arts and Culture in Malaysia. Currently, he is the Vice President of the Malta Arts and Entertainment Industry Association.

Photo courtesy of Toni Attard

George Gachara

Creative industries expert and partner at HEVA Fund LLP. He leads the development and commercial exploration of the creative industries in East Africa, providing leadership in the creation of economic and cultural value in this sector.

He has contributed significantly to the transformation of the creative economy policy environment in Kenya and the region, especially spearheading the development and finalization of Kenya's first film policy white paper. He also works closely with the Executive Office of the President to create and implement interventions for the growth of the cultural, manufacturing and creative economy.

Photo courtesy of George Gachara
Photo courtesy of Alberto Yohai

Production of audiovisual content in Colombia - CCIT Report

This conversation will provide an overview of the audiovisual sector in the national context. Colombia represents a strategic place in the region for the production of audiovisual content. Incentives, attractive locations and talent are strong elements that, if used in the best way, can turn the country into the epicenter of the industry in Latin America. In addition, it will officially present the document "Production of audiovisual content in Colombia" by the Tank of Analysis and Creativity of ICT (TicTac) that emphasizes the importance of ensuring government support to strengthen the conditions of the sector.

Guests

Alberto Yohai

Economist from Georgetown University and specialist in negotiation programs at Harvard University. He was founder and president of SAY Solutions. He has worked with Ericsson Telecom in Stockholm and Mexico City, the Colombian Embassy in Spain and the World Bank (IFC) in Washington, DC. He has also been a director and member of several boards of directors such as: Ingeniería Financiera de Colombia, Room33 Colombia, Redes Satelitales, the Colombian-Israeli Chamber of Commerce and JackBe Corporation, among others.

Since June 2012, he has served as President of the Colombian Chamber of Information Technology and Telecommunications - CCIT, an association that for 26 years has brought together the most important companies in the Telecommunications and Information Technology sector in Colombia.

He is recognized for being an entrepreneur with extensive experience in international business, focused on the world of ICT, making important contributions to the industry in the country.

Felipe Buitrago

He is Vice Minister of Creativity and the Orange Economy of the Ministry of Culture of Colombia. He is an economist from the Universidad de los Andes (Colombia) and holds a master's degree in International Public Policy from Johns Hopkins University (United States). He has 18 years of experience in the cultural sector, in which he has participated in the design, implementation and evaluation of public policies. He is co-author of the books La Economía Naranja and The No Collar Economy.

Photo courtesy of Silvia Echeverri

Silvia Echeverri Botero

Head of the Colombian Film Commission, member of the board of the World Association of Film Commissions in Los Angeles.

Silvia Echeverri Botero, head of the Colombian Film Commission since 2008 and now on the board of the World Association of Film Commissions in Los Angeles. She is an economist with a degree in Economics from the Universidad de los Andes and a Masters in Economic Law from the Universidad de Javeriana. He led the process for the approval of Law 1556 in the Colombian Congress, with the support of the Ministry of Culture and the Ministry of Commerce, Industry and Tourism.

Since the law was passed in 2012, she has worked on its regulation, development and implementation under the guidelines of the Colombia Film Promotion Committee (the decision-making body of the Colombia Film Fund). At the same time, she has developed and implemented the strategy to promote Colombia as a film destination.

She has been part of the Proimágenes Colombia team for more than 16 years. She also served as Administrative and Financial Director, when she supported the entire process of drafting and implementing Law 814.

Photo courtesy of Adriana Ceballos

Adriana Ceballos

Business Administrator from Universidad de los Andes and holds a Masters in Public Policy and International Affairs from Columbia University.
She currently serves as Director of Program Development of the (TicTac) ICT Analysis and Creativity Tank, an initiative created by the Colombian Chamber of Informatics and Telecommunications (CCIT)
TicTac aims to propose innovative public policy initiatives that promote the digital transformation of the country. It currently has programs related to Smart Cities, Cybersecurity, Fintechgration and Internet of Things.
It focuses on understanding the ICT sector and determining the research topics that are considered essential for the organized growth of the ICT industry.

Cultural tourism: an opportunity for sustainable development

With regard to the design of the cultural tourism policy that Colombia is currently working on, this panel will discuss the challenges of transforming the idea of a tourist who is a consumer of cultural assets into an agent who engages with respect for a reality different from his or her own and manages to dialogue in different ways with the cultural diversity of other latitudes.

Moderator:

María Alejandra Castaño Carmona

Journalist of Especiales and Mundo Destinos, the tourism section of El Espectador, where for three years and nine months she has tried to promote the source and show how important tourism is for a country like Colombia: rich, biodiverse, natural, with thousands of possibilities and opportunities for both the big cities and the most remote regions.
Traveler. Lover of Colombia, its landscapes and its people. Believer that conscious and responsible travel contributes to the sustainable, economic, social and environmental development of historically marginalized communities, as it is a vehicle for integration, empowerment and income generation.

Guests

José Ignacio Argote

Maria Eugenia Bacci 

Natalia Bayona

Julian Guerrero

Photo courtesy of María Alejandra Castaño

Natalia Bayona

Director of the Innovation, Education and Investment Department of the World Tourism Organization (UNWTO), where she identifies the most disruptive startups and investment projects.

She is part of the World Economic Forum (WEF) network as a European Digital Leader and is an Eisenhower Fellow in the Women Leadership Program to create the Tourism for Tomorrow Alliance Fund.

With ten years of experience in ProColombia, he has developed strategies to boost exports, foreign investment and tourism in Colombia.

Photo courtesy of Natalia Bayona

José Ignacio Argote

Vice-Minister of Regional Development and Heritage of the Ministry of Culture of Colombia. He holds a mMaster in Government and Public Policy from the Externado University of Colombia and Columbia University (United States). He is a specialist in International Economics, Business Administrator and holds a degree in Mathematics and Physics.

Photo courtesy of José Ignacio Argote

Maria Eugenia Bacci

Architect focused on the development of sustainable tourism and the enhancement of natural and cultural heritage.

His experience is based on the management of plans, programs and projects for the development of tourist destinations, at national, regional and local level. In the area of cultural heritage he manages world heritage sites and evaluates candidate sites for UNESCO listing.

Photo courtesy of María Eugenia Bacci

Julian Guerrero

Vice Minister of Tourism, Ministry of Industry, Commerce and Tourism of Colombia. Lawyer with a master's degree in International Relations from the London School of Economics (United Kingdom) and studies in film and photography from American University (United States).

He has been dedicated to the development of nature conservation projects in Colombia and Tanzania. He also served as Vice President of Tourism for ProColombia, where he led the development of the "Feel the Rhythm" campaign. He also led the development of the first international study on music and tourism with the World Tourism Organization.

Photo courtesy of Julian Guerrero

Orange Economy MOOC Presentation

The Ministry of Culture of Colombia is developing the massive open online course (MOOC) 'Colombia Creates Value: tools to increase the competitive value of the Orange Economy', in partnership with the Presidential Agency for International Cooperation (APC-Colombia) and with the support of the United Nations Office for South-South Cooperation (UNOSSC).

The objective of the course is to provide concepts and practical tools for the strengthening and development of the capacities of cultural and creative organisations, public entities, governments, civil servants, agents of the ecosystem and citizens in general. The MOOC will be made up of seven thematic modules that cover the lines of the Comprehensive Orange Policy implemented by the Colombian government: information, infrastructure, institutions, industry, integration, inclusion and inspiration.

Moderator

Natalia Sefair

Political scientist with emphasis in public management and Master in Government and Public Administration from the Complutense University of Madrid. She has more than 10 years of experience in the field of cooperation and international relations with territorial and national entities, international organizations and diplomatic representations.

She is currently the head of the Office of International Affairs and Cooperation of the Colombian Ministry of Culture.

Participants

Catalina Quintero

Maria Cristina Diaz

Tarik Iziraren

Photo courtesy of Natalia Sefair

Catalina Quintero, Director of the Cooperation Offer, APC - Colombia

Lawyer from the Universidad del Rosario and Sociologist from the Universidad Nacional (Colombia), with a specialization in Public Policy Analysis and a Master in Public Policy from the Universidad Nacional de Colombia.

She has experience in civil society organizations, international organizations and public entities. Currently, she is the director of supply of APC-Colombia and is in charge of managing the management of South-South Cooperation and Triangular Cooperation in the country.

Photo courtesy of Catalina Quintero

María Cristina Díaz, Coordinator of Public Opportunity and Innovation of the Ministry of Culture of Colombia.

More than 20 years of experience in public policy management, strategic planning, structuring, management and evaluation of projects in the cultural and creative field. He has coordinated agendas with regional and local governments, research processes and methodologies for knowledge management, as well as the formulation of public-private partnership projects.

She has been an international consultant for the OEI, advisor to Colciencias (now Minciencias) and university professor at the Universidad Javeriana, Externado de Colombia and the Latin American Institute of Museums (ILAM).

She is currently the coordinator of Opportunity and Public Innovation of the Vice-Ministry of Creativity and Orange Economy in Colombia.

Photo courtesy of María Cristina Díaz

Tarik Iziraren, Deputy Director for Policy and Strategic Partnerships, United Nations Office for South-South Cooperation

Deputy Director of Policy and Strategic Partnerships at UNOSSC. He has over 20 years of experience in the Moroccan diplomatic service, including 8 years at the Permanent Mission of Morocco to the United Nations in New York.

He also served as Vice-Chair of the Executive Board of UNDP/UNFPA and UNOPS in 2012 and as Vice-Chair of the Second Committee of the 69th Session of the UN General Assembly.

Photo courtesy of Tarik Iziraren
Photo courtesy of Juliana Restrepo

Colombia: 20 years of cultural policy evolution

A space where we will see how the evolution of cultural policy in the country has contributed to its economic development. The panelists will highlight the milestones in cultural policy over more than 20 years of history, the measures that laid the foundations for the current Orange Economy policy, its contribution to the reactivation of the country and how the cultural sector can continue its process of formalization and sustainability.

Moderator

Juliana Restrepo

Publicist from the Universidad Pontificia Bolivariana (Colombia) and Master in Philosophy. Currently, she is the general director of events and forums Semana. She directed the Instituto Distrital de las Artes (Idartes) and the cultural unit of Semanapublications.

She was director of the Museo de Arte Moderno de Medellín, was in charge of the 43rd National Artists' Salon, and also served as executive director of the Misol Foundation for the Arts.

Participants

Felipe Buitrago

He is Vice Minister of Creativity and the Orange Economy of the Ministry of Culture of Colombia. He is an economist from the Universidad de los Andes (Colombia) and holds a master's degree in International Public Policy from Johns Hopkins University (United States). He has 18 years of experience in the cultural sector, in which he has participated in the design, implementation and evaluation of public policies. He is co-author of the books La Economía Naranja and The No Collar Economy.

Photo courtesy of María Consuelo Araújo

María Consuelo Araújo

Professional in Finance and International Relations from the Universidad Externado de Colombia. She was director of the Botanical Garden of Bogota and was head of the District Institute of Recreation and Sports (IDRD).

She was Minister of Culture and Minister of Foreign Affairs of Colombia. During this period she was recognized by the World Economic Forum as one of the 100 leaders of tomorrow.

He assumed the general management of TransMilenio, to carry out the renovation of the public transport system.

Photo courtesy of Ramiro Osorio

Ramiro Osorio

Master in Spanish Literature from the University of Guanajuato (Mexico). Director and theatre teacher, he has directed more than 30 plays.

Founder and director of the Festival Iberoamericano de Teatro de Bogotá and the Festival Internacional de las Artes de San José (Costa Rica). He was director of the Festival Sevilla entre Culturas, the Gran Festival Ciudad de México and the Festival Internacional Cervantino de Guanajuato.

In the last three decades he has held the following responsibilities: General Director of the Colombian Institute of Culture, Colombian Ambassador to Mexico, advisor to the President of the Republic for the General Law of Culture and Minister of Culture. He was also Director of Culture at the Ibero-American General Secretariat in Madrid and promoted the creation of the Iberescena, Iberorquestas Juveniles and Ibermuseos programs. He is currently the general director of the Teatro Mayor Julio Mario Santo Domingo in Bogotá.

Photo courtesy of María Claudia López

Maria Claudia Lopez

Architect with a master's degree in Restoration and Conservation of Ancient Monuments from l'Ecole de Chaillot in Paris (France). She has dedicated more than 20 years of her life to work for the art, culture and cultural heritage of the country.

She was deputy minister of Culture, advisor for the evaluation of national monument projects for Colcultura and later National Director of Heritage. As Deputy Minister of Culture, she was in charge of the national programs of Cultural Coordination, Incentives for Creation and Research and Cultural Infrastructure and Social Security for creators and cultural managers. She was also a member of the National Committee of ICOMOS Colombia and the World Heritage Committee of UNESCO.

Presentation Fourth Orange Economy Report 2020 (CSCEN)

With support of other entities comprising the Information Table at the National Council for the Orange Economy, the National Administrative Department of Statistics (DANE) has been consolidating a set of monetary and non-monetary indicators that reflect behaviours of many economic, cultural and creative activities in Colombia.

Likewise, the Statistical Information System of the Orange Economy (SIENA) will be introduced for the first time. It contains information hailing from the Satellite Account for Culture and Orange Economy, the reports published under Act 1834 of 2007 and the economic activities that constitute the Orange Economy.

Participate

Ricardo Valencia, Deputy Director of the National Administrative Department of Statistics (DANE)

Economist from the Pontificia Universidad Javeriana (Colombia). He has served as an advisor on Corporate Social Responsibility at the Colombian Center for Corporate Responsibility and advisor to the Executive Presidency of the Colombian Confederation of Chambers of Commerce.

He has also served as a professor at the Colegio Mayor de Nuestra Señora del Rosario and the Pontificia Universidad Javeriana (Colombia), as well as a research associate and coordinator of the Rural Economic Development Component at Georgetown.

Photo courtesy of Ricardo Valencia

A Matter of Context: Cultural Public Policy Around the World

How do public policies for culture and creativity work around the world? Or rather, when do they work and when do they not? Here is an open conversation between Estonia, Colombia and the United States, full of learnings and challenges, to better understand how to work for more and better opportunities in the framework of these sectors.

Participants

Felipe Buitrago, Vice-Minister of Creativity and the Orange Economy

Amy Cosper, author and president of RadicalUpstarts

Ragnar Siil, director of Creativity Lab

Amy Cosper

Former Editor-in-Chief of Entrepreneur magazine and CEO of RadicalUpstarts, she has been reporting and commenting on the world of entrepreneurship for 12 years.

Cosper is an evangelist for innovation and disruption around the world. She is currently working on a book and documentary exploring the economic and cultural impact of global entrepreneurship. She is also an award-winning editor and writer.

Photo courtesy of Amy Cosper

Ragnar Siil

Founder and director of Creativity Lab, an international cultural policy and creative industries consultancy firm in Estonia. He is also a board director of the Network of Cultural Policy Makers, a European network of independent cultural policy experts. He is a strategy advisor to governments, cultural organisations and creative businesses, as well as a researcher on creative clusters and city management. Previously, he held the positions of Estonian Under-Secretary of Arts and Chair of the European Union Expert Group on Creative Industries.

Photo courtesy of Ragnar Siil

Compra Lo Nuestro promotes high-value family-friendly content with Un Bosque Encantado

Compra Lo Nuestro is the social network and business directory that connects suppliers and buyers to facilitate trade and linkages, and accelerates the digital transformation of companies.

We are Colectivo Animal. We compose and perform music with affective and pedagogical content for children. "Un Bosque Encantado", our first album, was produced in 2012 and distributed independently, achieving sales of more than 12,000 records in 5 years.
At the end of 2017 we released our second album: "Un Bosque Encantado 2", with new animals that make us happy with their stories and very Colombian rhythms.
In 2018 we created an illustrated book and a TV series. "Un Bosque Encantado y el Misterio del agua". We were nominated for the Latin Grammys 2018 in the category best children's music album.

 

Photo courtesy of Alejandro Escobar

Participants

Alejandro Escobar

Executive Buy What's Ours, Colombia Productive - Mincit. Business Administrator from the Colegio de Estudios Superiores de Administración CESA and MBA candidate. Integral experience in management positions and founder of a company with more than 14 years in the market.
He currently holds the position of Executive for the Platform Compra lo Nuestro, the social business network that connects suppliers and buyers to facilitate trade and linkages, and accelerate the digital transformation of companies.

Daniel Roa

Founder of SoundLab Group, a music production, post-production and sound lab studio, pioneer in the use of new recording technologies for the generation of audio content (ASMR).

In 2011 she created Colectivo Animal (Un Bosque Encantado), together with her partners Camila Rivera and Tatiana Samper. This project aims to generate transmedia content that raises awareness in young and old about the care of life and nature.
In 2018 Colectivo Animal was nominated by the Latin Grammy Academy for best children's music album with the production Un Bosque Encantado 2 in which he participated as producer, co-writer and performer. 

Camila Rivero Caicedo

Composer, singer and entrepreneur. Her passion for education and music has led her to combine the arts as learning tools through affection and fun. She is co-creator of the transmedia musical project "Un Bosque EnCantado" by Colectivo Animal. 

Industrial Engineer from Universidad de los Andes, she has a Master's degree (MSc) in International Development and Economics from SAIS Johns Jopkins University. She worked for ten years in public policy and coordination of high impact projects in the public sector. Currently she also teaches yoga, mindfulness and explores sound harmonization techniques.

Tatiana Samper Restrepo

Biologist by profession. Co-creator of Un Bosque EnCantado. Singer-songwriter and writer with 2 books published with Editorial Planeta. Facilitator of Biodanza and human transformation processes through the ancestral ceremonies of Temazcal and workshops. With her project "Back to the Origin: life as a meeting point" she supports processes of consciousness awakening through conferences, workshops and ancestral songs. She has a musical project as a soloist with which she is supporting movements for the Rights of Nature and Women's Rights.

Challenging cultural entrepreneurship

What are the links between entrepreneurship and culture, and what are the conceptual and methodological differences between them? From São Paulo to Buenos Aires and from Mexico City to Santiago, some of the most renowned Latin American experts in the field will gather around the challenges and opportunities on these issues. 

Participants

Álex Paredes, researcher and consultant

Ana Carla Fonseca, consultant and lecturer

Victoria Contreras, founder and director of Conecta Cultura

Moderator

Pablo Avelluto 

She developed her experience in the private sector and in the public sector in the field of creative and cultural industries. He coordinated the Public Media System of the City of Buenos Aires (Argentina). He also worked as a journalist in radio and print media.

He was a member of the Mercosur Parliament and Minister and Secretary of Culture of the Nation.

Photo courtesy of Pablo Avelluto

Álex Paredes

Researcher, consultant, lecturer and trainer in cultural and creative entrepreneurship. He has more than a dozen publications on creative economies, as author and collaborator. His research has been referenced in public policies and programmatic content of universities in the region.

He is the founder of planeas.com and director of mentorescreativos.com.

Photo courtesy of Álex Paredes

Ana Carla Fonseca

Public Administrator at Fundação Getulio Vargas/FGV, economist, Master with honors in Business Management and PhD in Urbanism from Universidade de São Paulo (Brazil).

She has led innovation projects in multinationals for 15 years, 10 of them in marketing and innovation at Unilever, she is based in Latin America, London and Milan. She is director of the company Garimpo de Soluções and consultant and speaker in five languages.

Photo courtesy of Ana Carla Fonseca

Victoria Contreras

Founder and director of Conecta Cultura, a Mexican company of cultural cooperation and social innovation for Ibero-America. She holds a degree in International Relations and a master's degree in Cultural Management and Policies from the University of Barcelona (Spain).

She has fifteen years of experience in the field of international cooperation for development and corporate social responsibility in Latin America and Canada. She is a professor of International and Sustainable Tourism at the National Autonomous University of Mexico. In 2016, she gave the TEDx talk Why entrepreneurship in culture transforms communities?

Photo courtesy of Victoria Contreras

Discover your orange potential through productive linkages

Camilo Fernández de Soto and the companies invited to the panel will present the importance of productive linkages between traditional sectors and sectors of the Orange Economy; from their own experiences, they will build a narrative about the value generated by the Orange Economy by working together with other sectors, allowing new business models and product sophistication.

Participants

Camilo Fernandez de Soto, President of Colombia Productiva

Julián Muñoz, New Business Manager at Confecciones Parches SAS 

Jorge Villa, Vivapalabra Cultural Corporation

Karen González, Grupo Área Visual y Compañía SAS

Juan Diego Velez, Director of Marketing for Konfyt Food Products

Camilo Fernández de Soto

Lawyer with a specialization in Economics from the Universidad de los Andes (Colombia) and a Masters in Public Administration from New York University (United States). His work as president of Colombia Productiva has focused on designing and implementing strategies to increase the productivity of Colombian companies.

Prior to this, he was linked to the Inter-American Development Bank (IDB) as a specialist in Integration and Trade, and as coordinator of the Business Dialogue of the Americas, an IDB initiative that, in coordination with the private sector, works with the governments of Latin America and the Caribbean to build a public-private agenda that promotes economic development.

Photo courtesy of Camilo Fernández de Soto

Julián Muñoz

New business manager of Confecciones Parches S.A.S., a family business in Bogota dedicated to the design of clothing for boys and girls. The company has a track record of more than 20 years in the market and has increased its product catalog to all categories.

Photo courtesy of Julián Muñoz

Jorge Villa

School teacher, actor, theater director, playwright, poet and cultural manager. He is co-founder of the Vivapalabra Corporation and the School of Storytelling and Orality of Medellín.

Photo courtesy of Jorge Villa

Karen Gonzalez

Executive producer and art director with 9 years of experience in the public and private sector. She has designed and produced cultural and entertainment projects for television, digital media and live events. She has worked with entities such as IDRD, RTVC, Canal Capital, RCN and Nickelodeon's Kids Choice Awards.

She has also served as art director for musicals involving brands such as Peppa Pig, Snoopy and Sesame Street, for which she won the award for best live show at the Licensing Industry Merchandisers' Association in Las Vegas (USA).

He is currently working on the production design of the first multidisciplinary theater project in Colombia, which will be broadcasted through a gamified platform.

Photo courtesy of Karen Gonzalez

Juan Diego Velez

Publicist from the Universidad Pontificia Bolivariana and specialist in digital marketing, with 25 years of experience.

A year ago he joined the team of Konfyt Food Products, as Marketing Director, and is a consultant to several companies in the area of digital marketing.

Photo courtesy of Juan Diego Vélez

Launch of the book Our Digital World, from The No Collar Economyseries.

The Bertelsmann Foundation's new infographic book "Our Digital World" stems from a simple observation: Across the globe, humanity is navigating a digital revolution that is turning life as we knew it on its head. However, despite the near-universal impact of this revolution, the increase in connectivity has resulted in poor connections.

Through our phones we can access almost any data accumulated over millennia and yet we accept as inevitable that our world is now post-truth. We have the opportunity for real time conversations with almost anyone in the world and yet our politics lean towards insular ethnic nationalism.

Social and political upheavals have not emerged from a vacuum. Rather, they stem from encroaching economic anxiety; the realization that the rules of the game are changing and the new rules are yet to be defined. The technology that powers these megatrends has become ubiquitous and deeply embedded in our lives.

The exponential power of digital technology remains. The opportunity remains, to some extent, so does the optimism but it competes with a creeping cynicism. Globally we have become much more aware of the concerns, implications and risks of rapid digitization. There is a growing demand for substantive dialogue regarding these changes.

"Our Digital World argues that this dialogue must be global in nature. The more we share, the more we learn from each other and the more we will be able to transition into our digital world.

Join us as we bring this book to life with a live panel with the book's principal authors and intellectual creators.

Participants

Felipe Buitrago, Vice-Minister of Creativity and the Orange Economy

Samuel George, Digital and Global Markets Advisor for the Bertelsmann Foundation

Mary Langan, international development and programme management expert

Yixiang Xu, Research Fellow at the American Institute for Contemporary German Studies (AICGS)

Emily Benson, Manager, Transatlantic Legislative Relations, Bertelsmann Foundation

Theodore Kahn, Consultant and Professor

cropped-logo.png

Felipe Buitrago

He is Vice Minister of Creativity and the Orange Economy of the Ministry of Culture of Colombia since September 2019, and during the previous year he served as Presidential Advisor for Economic and Strategic Affairs. Economist from the Universidad de los Andes and Master in International Public Policy from Johns Hopkins University. He has 18 years of experience in the cultural sector, in which he has participated in the design, implementation and evaluation of public policies. Co-author of the books 'The Orange Economy' and 'The No Collar Economy', he has also contributed to more than a dozen studies around the world and has written dozens of articles on the cultural and creative industries.

Samuel George

Digital and Global Markets Advisor for the Bertelsmann Foundation. His work focuses on the intersection of economics, politics, the digital revolution and everyday life. He co-authored and edited the books Our Digital World and The No Collar Economy. He holds a master's degree from the School of Advanced International Studies at Johns Hopkins University (USA), where he is completing a PhD.

Photo courtesy of Samuel George

Mary Langan

International development expert with experience in program management and coordination. She is currently a doctoral fellow at the School of Advanced International Studies at Johns Hopkins University (USA).

Photo courtesy of Mary Langan

Yixiang Xu

He leads the work of the American Institute for Contemporary German Studies (AICGS) on U.S.-German relations with China. He has written extensively on transatlantic cooperation in China policy, great power competition, foreign investment, and the Belt and Road initiative and its implications for Germany and the United States.

Photo courtesy of Yixiang Xu

Emily Benson

Manager of Transatlantic Legislative Relations at the Bertelsmann Foundation. His main job is to implement the Congressional European Parliamentary Initiative (CEPI). Prior to this, he held various positions in the field of foreign policy, including combating the illicit art trade in conflict zones. He was also an intern at the European Union Delegation to the United States, where he worked on trade defence mechanisms and digital trade issues.

Photo courtesy of Emily Benson

Theodore Kahn

Political scientist from Harvard University (United States), with a master's degree and doctorate in International Relations from Johns Hopkins University (United States). He has been a professor at Johns Hopkins University, American University and the Universidad Iberoamericana-Puebla (Mexico), and has served as a consultant for multilateral organizations such as the World Bank and the Inter-American Development Bank.

Photo courtesy of Theodore Kahn
Photo courtesy of Hernán Fuentes

SENA: creative and entrepreneurial talent

Moderator

Hernan Fuentes, Director of Employment, Labor and Entrepreneurship of SENA

Business Administrator from Universidad Eafit, with a master's degree in Government and Public Policy from Universidad Externado de Colombia. He has worked in entities such as Corporación Antioquia Líder and Caja de Compensación Familiar Comfenalco Antioquia.

In 2018 he was appointed Director of Employment and Labor of SENA, articulating the processes of employability, entrepreneurship, orange economy and relationship with companies.

Photo courtesy of Carlos Mario Estrada

Guests

Carlos Mario Estrada
Director General of SENA

Business Administrator, specialist in Marketing and Master in Government and Public Policy from Universidad EAFIT. He has been an undergraduate professor at the University of Medellin and the Cooperative University of Colombia. He has also been a postgraduate professor at the National University of Colombia and the University of Antioquia.

He was Deputy Operations Manager of Banco Industrial Colombiano, today Bancolombia, Commercial Manager of Comercia S.A., today Factoring Bancolombia, Regional Vice President of Banco AVVillas, Regional Vice President of Bellsouth, Regional Vice President of Movistar, General Manager of EDATEL and Director of the Caja de Compensación Familiar Comfenalco Antioquia.

Photo courtesy of Sergio Rincón

Sergio Rincón, SENA graduate and 3D Animation technologist.

Graphic designer, technologist in 3D Animation from SENA, specialist in Advertising Design from the University of Research and Development (UDI) and Master in Animation and Special Effects from the Academy of Art University (USA).

His short film Wonder was part of the official selection of the Sony Xperia Film Fest 2019, Villa de Leyva International Independent Film Festival 2019, The Lift Off Sessions 2020, First Time Filmmaker Sessions 2020, WIA Class of 2020, The Hollywood First time Filmmaker Showcase 2020, Student Los Angeles Film Awards 2020, RAMIFF Film Fest 2020 and Urban Film Fest 2020.

Photo courtesy of Alejandro Arias

Alejandro Arias (Dj Missile), Urabana Records

Sound engineer from the University of San Buenaventura (Colombia). Specialized in production, mixing and mastering of music, with more than 20 years of experience in the industry and entrepreneur of the project URABANA RECORDS.

Officialremixer of the project El Paradise by Los Amigos Invisibles, nominated for the GRAMMY Awards for Best Latin / Rock Urban Or Alternative Album in 2017.

Photo courtesy of Hilton Escobar

Hilton Escobar, director of the Band of Baranoa

A helicopter engineer by profession, he has dedicated his life to the integral formation of artists. In 1995, he formed the Departmental Band of Baranoa. His purpose has been to promote Colombian music and to instill in his students a sense of belonging to what is ours.

The Band of Baranoa has traveled the world and has received awards such as the Order of the Congress of the Republic of Colombia, in the rank of Commander, and the Order of Democracy Simon Bolivar, in the rank of Commander Cross of the Congress of the Republic of Colombia.

Photo courtesy of Mary de la Hoz
Photo courtesy of Luis Galindo

Mary de la Hoz and Luis Galindo, Aboriginal Craft Design

Company dedicated to the elaboration of natural jewellery, in a neo-artisanal way, that fuses the indigenous techniques of Mokana tradition and modern jewellery, to give life to unique and exclusive works of art.

This project seeks to disseminate the customs, creativity, indigenous materials and ethnic work of the department of Atlántico and Colombia.

Opportunities and challenges for exporting creative industries

Mincultura and ProColombia present the results of the study 'Opportunities and challenges for the export of creative industries with a focus on the music, performing arts, audiovisual and publishing sectors'. This study advances in the characterization of goods and services with the potential to enter global markets. An understanding of the sector is expected in order to generate public policy actions to take advantage of the strengths and opportunities identified for the internationalization of national Orange Economy companies. 

Guests:

Verónica Echeverri, Industries 4.O ProColombia 

Adriana González Hassig, Integration, Access and Circulation Group Mincultura

Juliana Barrero, Side B 

Photo courtesy of Adriana González

Moderator:

Adriana González Hassig

Coordinator of Integration, Access and Circulation since 2020, between 2016 and 2019 she was Coordinator of the Cultural Entrepreneurship Group of the Ministry of Culture. She is in charge of the activities associated with commercial integration and new markets, the incentive to the orange economy in the National Incentives Program, the activities associated with intellectual property and copyright around the development of catalogs and tools for access and circulation for creators, managers and all cultural and creative intermediaries. The area she coordinates is in charge of the activities of the GFACCT, trade missions and support for communications and dissemination of the National Council for the Orange Economy.

Photo courtesy of Verónica Echeverri

Participants:

Veronica Echeverri

Export Manager of Industrias 4.0 Procolombia. Professional in International Business with emphasis in foreign trade. Master's degree in International Relations, with emphasis in conflict resolution.


She has been part of the ProColombia team for more than 12 years, where she has worked in Market Intelligence; then as a trade representative in the U.S. Office; later as an export advisor for the Sistema Moda chain; also as an advisor in the area of Cooperation and agreements; during 2019 she was project manager in the Presidency and since January of this year in the Management of Industries 4.0.

Photo courtesy of Juliana Barrero

Juliana Barrero

Associate Director of Lado B. She has extensive experience in research and design of public policies for the development of cultural and creative sectors. Her recent work has focused mainly on the sustainability, circulation and consumption of cultural goods and services through the study of networks and cultural intermediation. She has worked as an advisor to the Ministry of Culture of Colombia, the Secretary of Culture, Recreation and Sports of Bogotá and the Secretary of Social Integration of Bogotá.

She has also been a researcher and consultant at CERLALC, UNESCO, Econometrics and the National Consulting Center. She regularly teaches courses at Universidad Pontifica Javeriana, EAN and Universidad de Bosque (Colombia).

MOOC Sources of monetization for the music sector (Circulart agenda)

Within the framework of the strengthening strategy for the internationalization and export of goods, services and companies of the Orange Economy, this MOOC is developed with the aim of providing specialized knowledge to all agents of the music ecosystem interested in learning about the various sources of management and monetization available: royalties, rights and merchandising.  

Presented by

Verónica Echeverri, Industries 4.O ProColombia 

Adriana González Hassig, Integration, Access and Circulation Group Mincultura

Luis Felipe Ríos, project leader

Case Studies

Investing in the Orange Economy: Bancóldex Orange Bonds

Guest

Jaima Buriticá

Current Director of Treasury of Banco de Comercio Exterior de Colombia S.A. (Bancóldex). Public Accountant from Universidad Santo Tomas, with specialization in Economics and Finance and MBA from Universidad de los Andes in Colombia. 


Responsible for Bancóldex's liquidity, investment and balance sheet risk strategy, in 2017 it structured the first issue of Green Bonds in the Colombian public securities market for an amount of $200 billion, likewise in 2018 it structured the first issue of Social Bonds in the Colombian public securities market for an amount of $400 billion.
The initiative had the technical support of the Inter-American Development Bank (IDB) through a technical assistance program financed by the Swiss government.

CoCrea: the corporation for the development of the cultural and creative economy in Colombia

CoCrea is a non-profit corporation of mixed nature, formed by public and private entities, whose purpose is to promote the development of value chains in terms of training processes, creation, production, distribution, circulation and citizen access to the various creative sectors related to the arts, entrepreneurship and culture.

Participate

Mónica Ramírez, director of CoCrea

Business Administrator from Colegio de Estudios Superiores de Administración (CESA), with an MBA from Bocconi University (Italy). She studied International Business at Georgetown University (United States) and Agents of Global Change at the Kennedy School of Government at Harvard (United States).

She has more than 20 years of professional experience in the public and private sector, in organizations such as Citibank, IBM, Invest in Bogota and Australian Trade Commission. Until 2019 she was director of the Gilberto Alzate Avendaño Foundation (FUGA), where she worked for the transformation of downtown Bogota from art and culture and led the Bronx Creative District project of the Mayor's Office of Bogota.

Photo courtesy of Monica Ramirez
Photo courtesy of Javier Perez

Orange Entrepreneurship Route: ways in which the creative economy can impact on territorial development and socio-economic improvement (iNNNpulsa-UNDP)

Guest

Javier Perez

National Manager of the area of poverty and inequality reduction of the United Nations Development Programme (UNDP). He is an economist and historian from the Universidad de los Andes (Colombia), with a Master's degree in Economics from the same university and a PhD in Urban and Regional Planning from Cornell University (USA). His expertise focuses on rural development, economic geography, public policy and local economic development.

Ruta N innovation laboratory: archetypes workshop

Talk where we share some methodological tools to characterize the target audience, going beyond demographic and socioeconomic data.

Guest

Laura Lugo

Architect and specialist in Strategic Design and Innovation. She has worked in the construction, technology, education and manufacturing sectors.

She has experience accompanying companies and entrepreneurial groups in the development of new business models in Ruta N and is a mentor in the Discovery Phase of Technological Entrepreneurship in APPS.CO.

She has also been a support teacher in professorships and advisor in lines of practice in university entrepreneurship. She is a volunteer in programs related to bringing women closer to the technology and innovation sector in Chocó.

Photo courtesy of Laura Lugo

Ruta N Innovation Lab: Minimum Viable Productworkshop

Theoretical and practical activity about what this methodology means, the basic concepts and some real examples to launch, test and iterate business ideas.

Guest

Laura Lugo

Architect and specialist in Strategic Design and Innovation. She has worked in the construction, technology, education and manufacturing sectors.

Photo courtesy of Laura Lugo

Ruta N Innovation Lab: prototypes workshop

Theoretical and practical workshop where we combine the basic concepts of the minimum viable product with the development in real time of a low fidelity prototype, to validate the fundamental aspects of an idea.

Guests

Andrés Arboleda

Advertising graphic communicator from the University of Medellin (Colombia). He is dedicated to give a visual form to the sensations and emotions, all with the aim of ensuring the imaginary and the correct experience that people will perceive.

Laura Lugo

Architect and specialist in Strategic Design and Innovation. She has worked in the construction, technology, education and manufacturing sectors.

Daniel Cano

Independent developer for more than ten years. He has studies in electronic engineering and mechatronics engineering. He has been part of the Innovation Lab of Ruta N for three years. 

Photo courtesy of Andrés Arboleda
Photo courtesy of Daniel Cano
Photo courtesy of María Paulina Villa

Ruta N talent strategy, a key tool for employment generation in Medellín

Presentation of the case study of how Ruta N has worked on the challenge of attracting talent to respond to global companies that come to the city and require competent, reliable and sufficient talent for the development of their projects. Thus generating new opportunities and capacities for the city and the country.

Guest

Maria Paulina Villa

Architect. She works on strategic urban projects in Medellín such as the construction of the first 5 Library Parks in Medellín, Medellín digital (a program that seeks the appropriation of ICT in Medellín) and Ruta N, the Business and Innovation Center of Medellín.

She is currently managing a portfolio of projects in Ruta N that includes the Attraction program that has settled more than 350 technology companies creating more than 9,000 jobs in that field in the city. She also leads the Employment 4.0 project that seeks to enable digital talent in Medellín with the goal of training more than 100,000 young people in technology-related careers so that more than half of them can get a job.

Ruta N presents: creativity and technology, a successful formula for creative and cultural businesses.

Panel with companies from different sectors of the cultural and creative economies in which technology is a fundamental pillar in their business model. 

Guests

Javier Fernández

Director of Ruta N. PhD in Electronic Engineering from the University of Antioquia. Professor at the Universidad Pontificia Bolivariana for more than 20 years; he has managed the technological transformation program and the Fourth Industrial Revolution of EPM and is also a senior researcher at the Ministry of Science, Technology and Innovation.

Photo courtesy of Javier Fernández

Alejandro Gonzalez

General Manager of Jam City Bogota. He has over 20 years of experience in creative industries and has co-founded several ventures in the areas of architectural visualization, post-production, digital animation, film, new media, and most recently video games. He co-founded the Colombian chapter of IGDA (International Games Developer Association) and the Colombian Game Developers Association, COVA. He has also served on the board of United For Colombia, a non-profit foundation that helps the physical rehabilitation of victims of the Colombian conflict. Alejandro has been a speaker at industry events including GDC, EVA, BIG Festival, Colombia 4.0 and has served as a mentor in programs such as Founder's Institute, Wayra and programs sponsored by the Ministry of Culture and MinTIC.

Photo courtesy of Alejandro González

Alejandro Arango

CEO and co-founder of MOWIES. Creator, filmmaker and growth hacker. He has participated in more than 21 film productions.

Photo courtesy of Alejandro Arango

Pilar Gutierrez

Social communicator and journalist from the Universidad Pontificia Bolivariana de Medellín. Editor and writer. Since 2005 she has directed the independent publishing house Tragaluz editores. Her book Bola de agua was chosen as one of the best books for children and young people by the Venezuelan Book Bank. Her book Mil orejas was selected among the best books for children and young people with disabilities by IBBY Canada and received a special mention in the New horizons category of the Bologna Ragazzi Award at the Bologna Children's Book Fair in Bologna, Italy. She currently directs the Casa Tragaluz Cultural Center.

Photo courtesy of Pilar Gutiérrez

Andrés Marcel Giraldo

Social Communicator - Journalist from the Universidad Pontificia Bolivariana, in Medellín, with a postgraduate degree in Fiction Feature Film in Barcelona, Spain. Scriptwriter, director and audiovisual producer in different television channels in Antioquia. His interest is focused on cultural, educational and scientific divulgation contents. He has been programming director of Teleantioquia and Telemedellín.

He coordinated the Television Group in the Communications Department of the Ministry of Culture. He was audiovisual producer of the Explora Park and the Planetarium of Medellin. There he coordinated the first Latino Dome Fest, with national and international participation. 

Photo courtesy of Andrés Giraldo
Photo courtesy of Lady Angulo
Photo courtesy of Javier Hernandez
Photo courtesy of Xiomara Suescún

Design of public policy guidelines for cultural and creative industries in Santiago de Cali 2019.

Support for creative economy processes is fundamental for the visibility of the contributions of ethnic communities to the development of their immediate environments, impacting the circulation of content within and outside their contexts while strengthening their own economic strategies. The public policy guidelines for the cultural and creative industries in Santiago de Cali as a social and cultural pilot promote the institutionalization of social inclusion strategies, strengthen cultural and creative enterprises and promote territorial competitiveness. This case allowed the development of a comprehensive strategy that takes up the different moments required to make the creative and cultural industries sustainable in various scenarios.

Guest

Lady Angulo Marínez

Assistant Coordinator of USAID's Inclusion for Peace Program, implemented by the International Organization for Migration (IOM). She is a Sociologist from the University of Nariño, specialist in Human Rights and Master in Political Science. She has extensive experience in the public and private sector in the areas of innovation, social policy, heritage and cultural diversity.

Guest

Javier Hernandez Acosta

A self-taught musician (percussionist), he is the director of the Department of Business Administration at Sacred Heart University. Founder of Inversión Cultural, a non-profit organization that promotes the development of cultural and creative enterprises in Puerto Rico. He holds a doctorate in Business and Management Development from the Inter-American University of Puerto Rico and a master's degree in International Business from the University of Puerto Rico, Río Piedras Campus.

For four years he was the chief executive of Taller Cé, a singer-songwriter cooperative in Puerto Rico. He was Cultural Advisor to the Commission for Cultural Development (CODECU) and was a member of the Puerto Rico Creative Industries Advisory Council (2014-2018). He is a guest lecturer at the Master of Cultural Management and Administration (MAGAC) of the University of Puerto Rico where he designed the first course of Cultural Entrepreneurship.

He is the author of the Profile of the Creative Economy in Puerto Rico and the book Creative Entrepreneurship. He has been principal investigator or co-investigator in projects such as The Survey of Innovation in Puerto Rico, the Survey of Science and Technology in Puerto Rico: Research and Development and the World Survey of Values in Puerto Rico. He is co-founder of Mentalidad3e, an entrepreneurship education initiative aimed at training teachers, professors and companies in several countries.

Guest

Xiomara Suescún Garay

Sociologist and Political Scientist with a specialization in International Relations. Author, researcher and cultural manager. Experience in the formulation and implementation of the action plan of Cali as a UNESCO Creative City in the field of Digital Arts and in the creation of the creative economy approach included for the first time in Cali's local policies through the Public Policy for Economic Development 2019-2029 and the Development Plan 2020-2023.

Founder of the Independent Music Collective of Cali -La MIC-, she has advanced research processes in cultural and creative industries, in cultural policies and creative districts, in the analysis of the intersection between gender, cinema and armed conflict. At ICESI University she worked as an advisor at the Center for Cultural Industries and as a research and/or administrative assistant at the Center for the Development of Entrepreneurship, at the Center for Afrodiasporic Studies, at the Observatory for Women's Equity and at the Communication program. She currently works as a Creative Economy Leader at the Secretariat of Economic Development of Cali.

An industry in transformation: digital transformation and innovation in the world of cultural and creative industries

A space that will address how cultural and creative economies can approach digital transformation and become successful models. 

Guest

Elkin Echeverri

Entrepreneur and businessman with more than 30 years of experience in innovation. First director of the Science, Technology and Innovation plan of Medellín in Ruta N, and currently director of Planning and Prospective of Ruta N.

Photo courtesy of Elkin Echeverri