Culture - Gfacct - 2020

Culture Fringe

This is a space for themes and guests related to the various material and immaterial goods, products, services, values and representations of culture, from various trades and practices. This slot seeks to open a local and global conversation based on contents that highlight the diversity of trends and distinctive characteristics of contemporary societies intellectually, economically and emotionally, from their cultural expressions and practices. In this space of the GFACCT will be present various types of creators, authors and performers who have become milestones of contemporary culture.


Carlos Vives and Claudia Elena Vásquez: A Family in Culture

Carlos Vives has established himself, from his work in music, as an ambassador of Colombian culture. No doubt his undeniable artistic talent has played a part in that, but it's not the only thing that has gotten him to where he is today. Join "La Provincia's" favorite singer-songwriter, along with his wife and manager, Claudia Elena Vásquez, as they unveil the secrets of a successful career marked by an ambitious international vision and an outstanding management strategy designed from home. 

Carlos Vives (Colombia)

Singer, composer, actor and businessman. Carlos Vives is one of Colombia's most emblematic artists and one of the most important figures in Latin music. With more than 20 million albums sold worldwide, he is considered a pioneer of the new Colombian and Latin American sound. He was the first Colombian artist to win a Grammy Award and, to date, has taken home 2 Grammys and 11 Latin Grammys. He also arrived at the Grammy Museum with a special exhibit of clothing and instruments that have marked his career. He received the Premio Ondas, from Spain, for his contribution to Latin American music and was honored with the Musa Awards Icon recognition and was inducted into the Latin Songwriters Hall of Fame.

Claudia Elena Vásquez (Colombia)

Chemical engineer and businesswoman. After working in the chemical industry, in the Swiss multinational Firmenich in Colombia for more than 8 years, she ventured into the music industry preparing the return of Carlos Vives with the single Volví a nacer and the albums Corazón profundo and Más corazón profundo, which won a total of 5 Latin Grammy Awards and a Grammy Award between 2013 and 2014. Since then, she has been involved in the direction, planning and structuring of the Carlos Vives ecosystem and in all its dimensions of work in the field of culture, entertainment and social responsibility. She has played a fundamental role in the success of Carlos' subsequent albums, which have won multiple awards and have been at the top of the industry, as well as in the renovation and growth of the restaurant and auditorium Gaira Música Local. In 2015 he created, together with Carlos, the Tras La Perla initiative, which works in the city of Santa Marta and the surrounding ecoregion generating strategies and projects for sustainable development. In 2016 she materialized another dream of Carlos by founding the music school Ríogrande, in alliance with Mari Escobar and Ana María Aponte.


Gustavo Gomez

A journalist, he began working at Cromos magazine, of which he ended up as general editor. Since then, 30 years ago, he has maintained a career in the media, especially in print and radio.

He is currently the director of the program 6AM Hoy Por Hoy, of Caracol Radio and there, for fifteen years, he has been the director of La Luciérnaga and 10AM Hoy Por Hoy. He has published the books Palabras Prestadas, Frases de Ataúd, The Beatles/Versiones Libres, El mundo según John Lennon, 41 mil palabras... and Uribe es la suegra de Santos.


Photo by Carlos Oyuela
Photo courtesy of Claudia Elena Vásquez
Photo courtesy of Gustavo Gómez
Photo courtesy of Jorge Telerman
Photo courtesy of Ernesto Piedras

From Rio Bravo to Patagonia: Experience and cultural transversality before, during, and after the pandemic

Jorge Telerman and Ernesto Piedras

The conversation between Jorge Telerman and Ernesto Piedras promises to offer a unique look at the challenges and complexities involved in making public policy, thinking and imagining possible outcomes and the contrast with what happens in the implementation of ideas, plans and projects. The Orange Economy, a new horizon for public policy, will be analyzed by these experts, who will offer new ways of understanding what it means to create public policies and economic opportunities for a sector that is beginning to gain strength locally and globally.

Jorge Telerman (Argentina)

He is a politician, businessman, cultural manager and journalist in different media. Currently, he is the general and artistic director of the Complejo Teatral de Buenos Aires, which depends on the Ministry of Culture of the Autonomous City of Buenos Aires. In the private sphere, he has been a producer of music and theatre activities. 

Telerman has held various political and cultural positions. He was Secretary of Institutional Relations and spokesperson for the Foreign Ministry from 1991-1992; Director of Public Information at the OAS and spokesperson for Secretary General César Gaviria from 1994 to 1997. He also served as ambassador to Cuba from 1997 to 1998. In 2000 he was Secretary of Culture of the Autonomous City of Buenos Aires, until 2003, when he became President of the Legislature of the Autonomous City of Buenos Aires, until 2006. During that time he also served as deputy head of the Government of the Autonomous City of Buenos Aires. In 2004 he was in charge of the Secretariat of Social Development of the Autonomous City of Buenos Aires and was head of the Government of the Autonomous City of Buenos Aires in 2006 and 2007.

He has also taught philosophy at the Faculty of Architecture, Design and Urbanism of the University of Buenos Aires, the chair of Tomás Abraham and the chair of semiology at the same university. She coordinated study groups of philosophy and semiology and translated texts by various authors.

Ernesto Piedras (Mexico)

Ernesto Piedras is an economist from the Instituto Tecnológico Autónomo de México and holds a PhD in Economics from the London School of Economics. He is Managing Director of The Competitive Intelligence Unit, a strategic consulting firm specializing in telecommunications market analysis and regulation. He has held various positions in the telecommunications industry, as well as in public administration at the Ministry of Finance and Public Credit, Ministry of Programming and Budget, Federal Electricity Commission and the Presidency of the Republic. He has also held various academic positions. Piedras is the author of books, articles, essays, working papers and chapters in collective books, and is an opinion leader in the media, with regular presence in radio, television and print media. 

How can the State embrace culture and creativity as an integral policy for the development of a Nation?

A conversation between Lord Chris Smith and Andrew Senior from the UK

Lord Chris Smith was responsible for the creation of the UK Department for Digital, Culture, Media and Sport (DCMS) and was the first Secretary of State for Culture, Media and Sport. This was a momentous shift in UK public policy, which with Sir Chris Smith's appointment sent a clear signal towards modernisation and digital convergence, critical to transforming the creative economy and the economic resilience of the UK's cultural and creative sectors. With an eminently humanist, inclusive and socially transformative stance, the premises of this talk, led by Andrew Senior, opens up a new panorama of the possibilities and application of the three 'T's of 21st century economic growth through culture: Tolerance, Talent and Technology.

Lord Chris Smith (United Kingdom)

Lord Chris Smith was born in Barnet, London. He studied at George Watson's College, Edinburgh, and Pembroke College, Cambridge. At Cambridge he obtained a first-class degree in English and a doctorate with a thesis on Coleridge and Wordsworth. He attended Harvard University as a Kennedy Scholar and was president of the Cambridge Union Society.

In 1997 he was appointed to Tony Blair's cabinet as Secretary of State for Culture, Media and Sport. As a minister he was known to have a close connection with the arts scene in Britain and his tenure was widely recognised. 

He was subsequently appointed Chair of the London Cultural Consortium (successor body to the Cultural Strategy Group), a position he held from 2005 to 2008. He received an honorary fellowship in 2010 from the University of Cumbria. He was one of the founding directors of the Clore Leadership Programme, an initiative to help train and develop new leaders in the UK cultural sector. He is currently Chairman of the Wordsworth Trust.

Andrew Senior (United Kingdom)

Andrew Senior was born in Great Britain and holds an MFA and a PhD from the University of Cambridge, England. He has studied art at SUNY Purchase, the Silvermine Guild of Artists and the Art Students League of New York. In 2005 Senior co-chaired the Art Track of the Multimedia Conference and served as a member of the program committee from 2004-2006. He has co-curatored art exhibitions in New York and Singapore and published articles on his artwork and on his research on human-computer interaction, multimedia and pattern recognition, subjects on which he holds several patents.

The contemporary challenges of cultural public policy

Juca Ferreira

João Luiz Silva Ferreira, better known as Juca Ferreira, is a Brazilian sociologist and politician who became a continental landmark as Minister of State for Culture in the governments of Lula da Silva and Dilma Rousseff. He accompanies one of the most important thinkers and implementers of cultural public policies in South America in a speech full of exemplary experiences and invaluable lessons learned. It will be an opportunity to shed light on the challenges that mark our region in terms of cultural policy in the current context.

Juca Ferreira (Brazil)

In 1981 he began his work in the environmental field and in 1988 he joined the Green Party. In the early 1990s he participated in the founding of the first art-education projects in Brazil, such as the Axé Project, aimed at children and adolescents at social risk. Ferreira included the cultural dimension in Axé's socio-educational actions, today considered one of the most important characteristics of the project.

He later became Salvador's municipal secretary of Environment and president of the National Association of Municipalities and Environment. He also participated in the creation of one of the first socio-environmental movements in Bahia, the SOS Chapada Diamantina.

He was vice-president of the Blue Wave Movement Foundation, whose president was the musician Gilberto Gil. He was twice elected councilman of the municipality of Salvador, from 1993 to 1996 and from 2000 to 2004.

During his last term as councillor, in 2003, he was called by Minister Gilberto Gil to assume the position of Executive Secretary of the Ministry of Culture, where he remained for five and a half years of Gil's administration, who resigned from the post on 29 July 2008 for personal reasons.

In August 2008 he was invited by the President of the Republic, Lula da Silva, to assume the position of Minister of State for Culture. He took office on August 28, 2008. Ferreira remained at the head of the Ministry of Culture until the end of the government.

For five years, he participated as a representative of civil society in the National Agenda XXI and, in 2004, he was a member of the group elaborating the Agenda XXI for Culture, in Barcelona (Spain). In 2011, coordinated by the Ibero-American General Secretariat, he chaired the International Year for People of African Descent.

Between 2013 and 2014, he was Secretary of Culture of the City of São Paulo, under the administration of Fernando Haddad. After the re-election of President Dilma Rousseff, his second term as Minister of Culture was announced on December 30, 2014. In July 2017, he was announced by Mayor Alexandre Kalil as the new president of the Municipal Culture Foundation of Belo Horizonte.


Meeting point: the present and future of festivals for art and culture

A space proposed to bring together representatives of different types of mass events of culture and the arts, including music, theater and audiovisual. An opportunity to listen to experiences of festivals around the world and understand how they approach the present and their possible futures.


Andrés Bayona (Colombia)


Julia Amour, from the Edinburgh Festival (UK)

Kin Martinez, from Port America (Spain)

Nadia Dresti, from the Locarno Film Festival (Switzerland)

Andrés Bayona

Civil Engineer, with a specialization in Cultural Management and Policies and a Master's Degree in Cultural Management from the University of Barcelona.

At Proimágenes Colombia he designed and implemented the calls for proposals of the Film Development Fund and was executive director of the Bogotá Audiovisual Market (BAM). He has been an advisor to the Ministry of Culture for the Arts and Film Departments, manager of the Colombian Symphony Orchestra and secretary of the Film Classification Committee.

He is a permanent guest in courses and training programs in film and television, advisor to the Bogota Chamber of Commerce for audiovisual companies and since 2014 he has directed the Bogota International Film Festival (BIFF).

Julia Amour

Runs Festivals Edinburgh, the membership body for Edinburgh's major festivals. This collective development organisation works to position Edinburgh as the world's leading festival city. Key areas of this project include environmental strategies, city marketing and collective impact assessment. Julia previously worked for the British Council and Scottish Development International.

Nadia Dresti

She was marketing director at 20th Century Fox Switzerland. She then created Zero Problem, a company specializing in film promotion and public relations, with which she worked at the European Film Market in Berlin (EFM), the Marché du Film in Cannes and the Locarno Film Festival, where she created the Industry Office (now Locarno Pro). For eight years she served as a member of the Film Culture, Promotion and Marketing Commission of the Swiss Federal Office of Culture (FOC). In 2017, she was appointed deputy artistic director of the Locarno Film Festival. In 2018, she was appointed director of the Ticino Film Commission, becoming International Advisor for the Locarno Film Festival.

Photo courtesy of Andrés Bayona
Photo courtesy of Julia Amour
Photo courtesy of Nadia Dresti

Art, culture and migratory processes

Migratory processes are as old as humanity itself. But what characteristics can come to define and differentiate them across territories such as Colombia, Greece and the United States, in 2020? Discover how culture and creativity are proposed as mediators in a dialogue that often seems to overflow between social and economic complexities.


Juan Roberto Vargas

He has more than 32 years of experience as a journalist and broadcaster, in different national and international media. He has worked in different media, such as TV Hoy and CM&. He was justice editor of the newspaper El Tiempo and news director of Televisión Panamá. He has been part of the news team of Caracol Televisión for more than 22 years, where he has worked in different positions.


Elena Mavromichali

She began her career at Sotheby's Auctioneers in London (UK) and then at the Onassis Foundation in Greece, as head of grants and public benefit projects.

The impact of arts, culture and creativity remains her main interest and she maintains her expertise in the strategic design of innovative projects. She is currently advisor for Culture to the Prime Minister of Greece.


Manuel Montoya

Professor of Global Structures and International Management at the University of New Mexico (USA). He researches global political economy and has published on issues of international trade and creative economics.

A graduate in Economics and English, he received his postgraduate degrees from New York University (USA), Oxford University (UK) and his PhD in International Relations and Literature from Emory University (USA). He is a member of the Council on Foreign Relations of the United States and executive director of his own consultancy, IN MEDIAS RES.


Lucas Gomez

Manager of the Colombia-Venezuela Border for the Presidency of the Republic of Colombia, where he coordinates the governmental response to the migratory flow from Venezuela. His experience of more than 15 years in the public sector includes positions as Director of Monitoring and Evaluation of Public Policies of the National Planning Department, advisor on transparency and fiscal control issues for the Comptroller General of the Republic and advisor for the formulation of the development plan of the Governor's Office of Boyacá.

He has also been a consultant to the International Organization for Migration, the Norwegian Refugee Council and the United Nations Development Programme. He is a graduate of the University of La Rochelle, France, where he obtained a degree in Geography and History.

Photo courtesy of Juan Roberto Vargas
Photo courtesy of Elena Mavromicali
Photo courtesy of Manuel Montoya
Photo courtesy of Lucas Gómez

Case Studies

Music in Colombian Cinema, Harmony in Movement

A brief review of the relationship between Colombian cinema and its soundtracks, told from the creative work of directors, musicians and the legal vision of the acquisition of music rights for the big screen.

The following spoke:

Claudia Triana, Director of Proimágenes Colombia

Degree in Liberal Arts from the University of Navarra (Spain). She was director of the Cinemateca Distrital and the Colombian Film Heritage Foundation. She has been the director of Proimágenes Colombia since 1998.

In 2016, he received the award for best leaders in the country, from Semana Magazine and the Leadership and Democracy Foundation. He also received the honorary distinction of the Order of Arts and Letters in the grade of Chevalier from the Government of France.

Edson Velandia, musician and composer

He has released 17 studio albums, 6 of them with his band Velandia y la Tigra. In 2012, he won the national grant for playwriting from the Ministry of Culture with the opera La bacinilla de peltre, opera rasqa. He also received the Macondo award for the soundtrack of the film Pariente, by filmmaker Iván Gaona.

He has been guest conductor and composer of the Ensemble Le Balcon (Paris), the Unic Orchestra (Rotterdam), the Raíces Zoogochences Symphonic Band (Mexico City), the Flat Earth Society Orchestra (Brussels), the Big Band Bogotá and the Asociación banda de músicos de Piedecuesta. He is director of the Festival de la Tigra in Piedecuesta (Colombia).

Andrés Jaramillo, lawyer and producer of La fortaleza

Intellectual property litigation lawyer and entertainment law advisor. Workshop on copyright and legal structuring of audiovisual projects in the program Tengo una película, of Proimágenes Colombia.

Teacher at the International Film and Television School of San Antonio de los Baños (Cuba) and the National Film School (ENACC). Producer of the feature documentary La fortaleza.

Victor Gaviria

Film Director

Photo courtesy of Claudia Triana
Photo courtesy of Edson Velandia
Photo courtesy of Andrés Jaramillo
Photo courtesy of Mayté Montero
Photo courtesy of María José Lamus

Mayté Montero: when art becomes an invention

The artist Mayté Rosario Montero Laguna tells us how from a need to streamline her process of exchanging mouthpieces in her concerts, a creation was born that earned her the recognition of patent of invention by the Superintendence of Industry and Commerce. This recognition gives him the exclusive right to commercial exploitation of his invention for a period of 20 years and can prevent others from manufacturing, selling or marketing his invention without his consent.

The following spoke:

Mayté Montero, musician, performer, music producer and Petrona Martínez's manager.

Since its appearance in the recording industry, its sound has revolutionized the paradigm of the Colombian music industry and has made the gaita an indispensable ingredient of it. La Candelilla, a well-known standard of the gaitero and carnival repertoire, was composed by Mayté, in collaboration with Pedro Pablo Peña. 

He has toured the world with Totó La Momposina and collaborated on her album La Candela Viva, released by Peter Gabriel's Real World Records, a work that put Colombian traditional music in the upper echelons of the world musicscene.

María José Lamus, Delegated Superintendent for Industrial Property 

Lawyer from Universidad Sergio Arboleda (Colombia), with specializations in Commercial and Financial Law from the same university and in Industrial Property, Copyrights and New Technologies from Universidad Externado de Colombia.

Her professional experience has been developed in the Superintendence of Industry and Commerce (SIC), and in private practice, as an associate lawyer in the firm Castillo Grau & Asociados, where she worked for 8 years.

Cali Creativa: a mentality and culture initiative to boost creativity in the city

Jacobo Alvarez

How to make the culture and creativity of a city become the axis of a strategy of mentality and culture, which helps not only to generate new dimensions of identity, but also new narratives and opportunities for development? That was the challenge that in 2016 the Chamber of Commerce and the Secretariat of Economic Development of the Mayor's Office of Cali entrusted to Jacobo Álvarez and his team. 

At that time Jacobo Alvarez was returning to his native Cali, after a successful career as a creative director in the advertising industry. Since then, the idea of showing the city and its inhabitants the certainty that Cali is full of possibilities and creators who deserve to be seen, appreciated and recognized, became much more than a job and became an obsession for a growing group of cultural and creative professionals from different sectors who have been shaping Cali Creativa/MEC for 4 years.

In this case study, he will tell us about the workings and deployment of this collaborative initiative that has dedicated itself to making tangible a truth that wasn't being told enough: Cali is creative and it is essential that the world knows it.

Photo courtesy of Ana Gónzalez


ResiliArt is a global movement consisting of a series of virtual debates with leading industry professionals and artists, both renowned and emerging, to raise awareness of the impact of the pandemic on the cultural sector, as well as the importance of cultural and creative industries for economic development and social cohesion. This space will present the initiative and the main results obtained in the debates developed at international level. 


Ana Gonzalez

She is responsible for the Culture Sector at the UNESCO Office in Quito and representation for Bolivia, Colombia, Ecuador and Venezuela. She holds a Master's degree in Comparative Politics, specializing in Latin America, and a Master's degree in Development Studies and Project Evaluation from the University of Paris 1 - Panthéon Sorbonne. She has worked in the design and evaluation of public policies in France and Chile, in the fields of culture, youth, education and social and urban development. Prior to UNESCO, she worked in the Ministry of Culture of Chile in the formulation of cultural policies.